Empowering India's 10 Million+ Small Retailers with Free Technology.
We started ShelfOne to end the unfair monthly subscription fees forced on small shopkeepers. Everyone deserves modern POS billing & inventory management — 100% free forever.
Meet the Founder
Divyansh Shukla
Founder & CEO, NovaX AI & ShelfOne
Divyansh Shukla is the founder of NovaX AI, the parent company behind ShelfOne. As a young technology entrepreneur, he focuses on building practical software that solves real business problems through artificial intelligence, automation, and modern cloud technologies.
His vision is simple: create software that is powerful enough for growing businesses while remaining easy for anyone to use. Rather than adding unnecessary complexity, he believes technology should save time, reduce manual work, and help business owners make better decisions.
Under his leadership, NovaX AI has expanded into multiple AI-driven products across business productivity, education, travel, fitness, research, and enterprise solutions, with ShelfOne serving as its dedicated retail and inventory management platform.
"Great software doesn't just digitize work — it removes unnecessary work altogether."
Powered by NovaX AI
ShelfOne is proudly developed and maintained by NovaX AI, an Indian artificial intelligence company building modern software for businesses, professionals, and consumers. Founded with the vision of creating world-class technology from India, NovaX AI develops intelligent products that combine AI, automation, and intuitive design to solve real-world challenges.
The NovaX AI ecosystem includes products across multiple industries, including AI productivity, education, web development, fitness, travel, enterprise automation, and research. ShelfOne extends this ecosystem by providing retailers, wholesalers, and businesses with a modern platform for inventory management, billing, analytics, and business operations.
Why Did We Start ShelfOne?
Walking through bustling local markets across India — from Kirana stores in Delhi to apparel shops in Jaipur — we noticed a common struggle. Dedicated shopkeepers were working 14-hour days relying entirely on worn paper bahi-khata registers.
Every month, shop owners lost thousands of rupees to uncollected customer credit (udhar), stock damage, and manual pricing mistakes. Legacy POS software was either ridiculously expensive (charging ₹5,000–₹15,000 yearly) or overly complex with clunky 90s interfaces.
Our Eureka Moment
We asked a simple question: "Why should small retailers be penalized with heavy monthly fees just to generate GST invoices or track their stock?"
Build a modern, lightning-fast cloud POS platform that costs ₹0, requires zero technical training, and runs on any smartphone, tablet, or desktop PC.
Milestones Along the Way
Identifying the Retail Pain Point
Visiting local Kirana stores, we saw shopkeepers working 14-hour days relying on paper bahi-khata registers — losing lakhs annually to untracked udhar credit and manual errors.
Developing the Free Cloud POS Engine
We built a high-speed, cloud-first POS engine supporting GST invoicing, barcode scanning, thermal printers, and instant WhatsApp receipts without charging monthly software fees.
2,500+ Active Retailers Across India
Today, ShelfOne powers 2,500+ retail stores in 100+ Indian cities, processing millions of rupees in transactions daily with 99.9% uptime.
Digitizing 10 Million+ Small Businesses
Our goal is to bring modern digital commerce, online public storefronts, and automated inventory intelligence to 10 Million+ Indian small retailers at zero cost.
Our Core Principles
100% Free Forever Pledge
We strongly believe small shopkeepers should not be forced into expensive monthly subscriptions just to print GST bills or check stock levels. All core features are 100% free forever.
Made for Bharat Retail
Designed ground-up for Kirana stores, apparel boutiques, pharmacies, hardware, electronics, bakeries, and general retail shops across Indian towns.
Zero-Training Simplicity
No technical degree or computer course required. Anyone who can use WhatsApp can master billing and stock management on ShelfOne within 2 minutes.
Enterprise Reliability & Security
Lightning-fast 10-second checkout, offline billing mode, automatic 24/7 cloud backups, and bank-grade data privacy protection.